The power of animal names: Successful branding strategies and legal stumbling blocks

Companies are always looking for creative ways to present their products and services. One tried and tested method is the use of animal names as brands. But what consequences can this seemingly harmless decision have?

The power of examples

A prime example is the "Red Bull" brand. The name alone conjures up images of power and energy, inspired by the mythological figure of the bull. This brand has become a global success and is an impressive example of how an animal name can shape a brand.

Another example of success is the "Puma" brand. With the name of a big cat, the sporting goods manufacturer has created an image of speed and agility that fits the brand perfectly.

Legal pitfalls

Caution is advised when choosing animal names as trademarks. Trademark infringements can occur if an already registered name is used without permission. This can lead to lengthy and costly legal disputes.

Trademark infringements are a serious risk that should be avoided. A thorough trademark search prior to naming can prevent conflicts in advance and pave the way for a successful trademark strategy.

An appeal to companies

The use of animal names as trademarks harbors opportunities and risks. Companies should be aware of the legal consequences and ensure that they do not infringe any existing trademark rights. This is the only way to remain successful on the market in the long term.

This blog post provides insights into the world of animal names as brands and shows how companies can benefit from creative brand strategies without overlooking legal stumbling blocks.