What is the Markenschlüssel™?

The Markenschlüssel™ is a product that was developed as part of our brand management and is based on over 20 years of consulting experience. To ensure a cost-efficient and assertive brand portfolio, the Markenschlüssel™ develops individually optimized management parameters for your company.

The Markenschlüssel™ provides you with simple and reliable trademark management by offering customized categorizations of your trademark. These categorizations determine which specific measures should be taken for the trademark to be registered. With the Markenschlüssel™ you always make the right decisions for the registration and defense of your trademark.

The brand categorization developed is the basis for the constant derivation and implementation of decisions made possible by the Markenschlüssel™. In addition, our brand management includes the consistent documentation and tracking of the protection and defense measures implemented and serves to train new employees and managers.

What we do for you:

- Development of a customized legal brand management concept.
- Development of suitable categories for your brand. This is the Markenschlüssel™ of your company.
- Identification, documentation and classification of all national, European and international trademark registrations and other IP rights, each with the current protection status.
- Generation, maintenance and regular provision of status reports on your portfolio of trademarks and other registered IP rights, including planned applications and archived expired IP rights, if desired.
- Monitoring of trademark conflicts, deadlines and fees.
- Maintenance, generation and regular provision of status reports on current legal disputes to enforce or defend your IP rights.
- Regular status meetings, including information for new managers and employees of your company.
- Identification of need for action and potential savings.

What is brand management with the Markenschlüssel™ all about?

Brand management is like looking after the family silver of your company. Our legal trademark management ensures that the protected names and symbols of your company and your products always maintain the connection between your company and your customers. The risk of confusion with trademarks can mean that your customers can no longer reliably identify you on the market and lose their loyalty. With professional legal trademark management, we support you in preventing or quickly correcting this from the outset.

Furthermore, brands are the only intangible asset that a company can pass on over generations. This is because trademark protection is a perpetual right, which means that protection can be extended as often as desired. Our legal trademark management ensures that your trademark portfolio is not only robust in the present, but also future-proof. This means that future generations can also build on your achievements.

Secure brand management with the Markenschlüssel™

Markenschlüssel™ and individual management parameters:
With our brand management service, you benefit from our product, the Markenschlüssel™, which has been perfected over two decades. We work with you to develop individually optimized management parameters for your company using proven methods to ensure that your brand portfolio is always cost-efficient and assertive.

Categorization and decision-making:
Customized categorizations of your trademarks make trademark management clear and reliable. The categories created determine which specific measures should be implemented for the brand to be registered. Because effective brand management also means always making the right decisions for each brand registration in your portfolio.

Trademark protection and competition monitoring:
Successful legal trademark management also means always making the right decisions when defending trademark protection: How intensively do I have the competition regularly monitored for younger potentially confusable trademarks? At what degree of similarity are legal trademark management measures initiated against younger trademarks? What measures should these usually be, initially only official opposition proceedings or also the threat and initiation of legal action?

Documentation and status meetings:
Our brand management also includes the consistent documentation and tracking of the protection and defense measures implemented. Regular status meetings provide you with an overview of the status of your entire trademark portfolio as well as completed and ongoing legal defense measures.

Adjustments and induction:
In addition, such regular meetings ensure that brand management is always optimally aligned with corporate strategies and that any necessary adjustments are made in good time. Finally, the brand management we set up for you also serves to train new employees and managers who are responsible for brand management in your company.

IT-supported brand management

For many years, we have successfully relied on the property rights management software of a German provider. This has already proven itself in the trademark management and patent departments of numerous medium-sized and large industrial companies. With Markenschlüssel ® and our IT-supported property rights management, we work safely, quickly and cost-effectively. We prepare detailed status reports on your registered property rights on a regular basis or according to individual requirements. This allows you to keep an overview and control of your trademark management at all times.