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Welcome to our blog, your one-stop shop for everything to do with trademark law! This blog is aimed at anyone who wants to protect and successfully expand their brand. At a time when brand identity and legal protection are becoming increasingly important, this blog offers you in-depth knowledge, up-to-date information, fun facts and practical tips to help you stay one step ahead in trademark law.
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Typical mistakes in trademark applications: Tips on how to avoid them
The importance of a careful trademark application Trademark applications are a crucial step in protecting and legally safeguarding your corporate brand. But be careful, because there are some typical stumbling blocks lurking in the trademark application process that...
Animal names as trademarks: Well-known cases and their legal consequences
The power of animal names: Successful Branding Strategies and Legal Stumbling Blocks Companies are always looking for creative ways to showcase their products and services. One tried and tested method is the use of animal names as trademarks....
The concept of "likelihood of confusion": funny examples where consumers have been confused
The "risk of confusion" in the brand world: curious incidents that make you smile In the world of marketing and branding, the risk of confusion plays a crucial role that is often underestimated. It describes how similarly designed...
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