What is a strong brand?

Consistency and quality in the customer's perception make a strong brand stand out. It includes elements such as memorable logos, concise slogans, consistent color palettes and a unique corporate philosophy. A strong brand conveys values that create trust and loyalty.

A strong brand helps companies to stand out from the competition. Products and services are easier to recognize and differentiate from the market. A strong brand that stands for quality and reliability builds trust. A strong brand enables companies to charge higher prices. Customers are willing to pay more for a well-known and trustworthy product. This leads to higher added value and profit margins.

An established strong brand makes marketing campaigns more effective and efficient. Less effort is needed to attract attention and get messages across. A strong brand also has the ability to expand its product portfolio more easily. New products are accepted more quickly. A strong brand promotes employee loyalty.

Competition monitoring, regular collision monitoring

Around 80,000 new trademarks are registered in Germany every year. In order to protect your strong brand from imitations, we recommend continuous monitoring of newly registered trademarks. We can take over this service for you. You will then receive timely notifications of potential collisions. You will also receive a brief assessment of the chances of success of an opposition against trademarks that call your trademark protection into question. Without such collision monitoring, a strong trademark can quickly lose its legal force if its uniqueness is diluted by similar, third-party trademarks. However, by preventing similar third-party trademarks from invading your claimed product areas in good time, you preserve your exclusive trademark protection and strengthen your brand.

Defending your trademark protection for a strong trademark against the risk of confusion and imitations

We can advise you by taking over the defense of your trademark protection before the competent authorities. At the German Patent and Trademark Office, as well as before civil courts in Germany. In addition, we represent your interests in trademark protection with international implications, particularly in English and Spanish-speaking regions. We support you in obtaining global trademark protection for your strong brand.

For activities that require the involvement of a correspondent colleague in the respective country, we have access to an international network of specialized consultants. In addition to court and official proceedings, our defense of your trademark protection also includes the preparation of negotiations.

If it makes more sense for us to conduct the negotiations, we will focus on your overall strategic and economic interests. The focus here is on optimum trademark protection for a strong brand. Should legal action be unavoidable, we have all the necessary prerequisites to enforce your trademark protection, even in several instances.

Wherever possible and sensible, we prefer an amicable solution to legal proceedings. To this end, we also support and accompany alternative conflict solutions such as the mediation process, which has proven itself in business. Mediation is a structured negotiation process in which a mediator ensures a fair discussion and supports the parties to the dispute. In this way, new and mutually beneficial solutions can often be found.

Instead of using your trademark yourself, using it through a licensee can help ensure the effectiveness of trademark protection for a strong brand.

The creation of new brand names is often based on partially descriptive trademarks. A purely fanciful trademark seems more advantageous legally, as trademark protection is easier to obtain. However, it requires considerable marketing investment.

The dilemma is that there are considerable legal hurdles to overcome for a more descriptive name. However, we believe that this dilemma can be overcome with expertise and precise legal measures for trademark protection.

Our aim is not only to make your desired trademarks legally available, but also to build legally strong trademarks together with you. We have already established legally strong trademarks for companies in the most difficult cases, both in Germany and internationally.

We are convinced that the successful development of a legally strong brand does not depend solely on the budget. Instead, it depends on how the investments are used. We would also like to prove this to you.

Monitoring fees and deadlines so that trademark protection is maintained for a stable trademark

Once the opposition period has expired, the so-called 5-year grace period for use begins, during which the trademark must be used seriously. Otherwise, there is a risk that trademark protection will lapse. If use is discontinued at a later date, the 5-year period starts again from this date.

Designing license agreements for a strong brand

Use by a licensee contributes to the effectiveness of brand protection for a strong brand.

Secure management with the Markenschlüssel™.

Effective brand management helps to establish a strong brand through brand protection. In more than 20 years of consulting practice in trademark law, we have developed a system that enables the reliable definition and implementation of all important management parameters. This system, theMarkenschlüssel™, optimizes the management of your trademark protection for strong brands. You get more trademark protection for the same investment. Our system may also reveal potential savings.